Wednesday, June 04, 2003

What is the key to successful IT developments? Getting everyone involved.

Most often IT developments are created to assist Marketing and Sales initiatives. Now, however, things have changed and IT needs to focus on marketing and selling itself.

It would seem fairly simple to apply technologies created to increase marketing and sales, yet developers are often unaware who their target markets are after all developers spend most of their time developing and engineering software application.

How does the real world feel about IT? The key to selling and furthering IT developments is in fact information. Information on what IT is how it breaks down what it means to the work place and human race alike? It is often difficult to interpret what this information technology is really about beyond using technology to acquire information.

The Internet is often used but how often do those surfing the Internet really stop to contemplate what it took to develop it so efficiently? The truth no one organization or individual is exempt from benefiting from the Internet and software development applications.

Stuff I found researching this topic:

This one was the most unusual Marketing Course class assignment for ‘Technology Transfer Research’. In the project the instructor outlines the step by step approach for students to research:

Innovations behind software developments, gathering information on technology and the market, key definitions for business and technical attributes, B2B (business to business) market place, communication as a tool to establish relevancy, market compatibility, and key definitions for the various stages of development they may locate in their research.

The final requirements for this project are to define a scale-up risk associated with moving technologies into the marketplace and finally providing a recommendation based on the findings available on the technology.

This course project outlines I use as an example to illustrate the numerous layers to integrating technologies out to the marketplace as being more that mere intuition. It is an arduous task in and of itself.

Current events in mind, it likewise beneficial for consumer to meet developers halfway but researching these developments as they find needs and interest increasing in their own lives and communities.

February 13, 2003 Targeting Hispanics and African Americans Online; this article report discusses that of the men surveyed African American media consumption was the highest in general but the lowest on-line. To continue their studies produced findings that when it came to information and media resource the internet was preferred for Caucasian and Asian men and lower for African American and Latin men. Though in general the internet market is growing steadily, the percentage rates when grouped illustrate a stronger interest in the market for Asian /Pacific Islander and Caucasian. Another finding was that this ratio was the same for online shopping/consumerism. Though there were no concluded findings to support why.

February 24, 2003 Internet shopping reluctance by African Americans and Hispanics; an analytical attempts to retrieve information on eCommerce resistance. Findings were reportedly from Knowledge Networks/Statistical Research and the US Department of Commerce. Still with no solid explanation for why.

February 27, 2003 African Internet Audience Grows; Nielsen / net ratings showed that African American internet audience had increased 8% (10 million) surfers to include a large increase on DSL use for internet access.

March 25, 2003 Two Thirds of Kids Using the Internet; New statistics study children participation on the internet in proportion to the percentages of those with internet access in the home. Some of the more revealing aspects of this particular study showed, that there was a definite link between children using the internet provided it was available in their homes. Again these studies revealed the more Caucasian children had Internet access in the home than did African American or Hispanic children. Another thing I found interesting was that beginning ages for this study where 2-5 in this age group the margin was close to equals with all races of children. The gap slowly increased for ages 6-12 and 13-17 where African American and Hispanic children showed less interest or involvement with age. The increase in using the Internet away from home or school as increased with increased availability in places like public libraries from 20 to 60 percent from 2000 to 2003.

March 27, 2003 Internet Population to Max out at 80% in the US; Analyst for overall Internet saturation in the US is now expected to max at the 75-80% margin. The finds in this study reveal race and age not with standing simply why Americans are opting out of the Internet.

No computer 28%
No interest 23%
Don’t know how to use it 15.4%
Too expensive 9.6%
Fear of technology 2.6%
Privacy/security issues .8%
Not appropriate for children 1.4%
Computer not good enough 3.4%
Consumes too much time 3.6%

All but two areas of this finding are immediately reversible now that the reasons for lack of participation have been distinguished. The remaining areas of difficulty are No interest, Fear, Security issues. These areas are challenging because they are non-specific as they are case by case.

In some respects I think that these areas will dissipate when the other reversible areas are addressed and reversed.

The irony of affordability is that it is easier to find affordable hardware, software, and ISP services on line. The final statistics of this study cover the percentage of PC Households from 2000-2007 (speculated) and selling prices retail for PC systems from 2000-2006 showing a slight decrease until 2006 then a sharp increase anticipated.

Article on the top 20 ways to increase the life of your PC

Final thoughts on this topic, I have had a personal interest in computing from the time I they were available in the home in the 80’s. My first computer was a Texas Instrument. I even took classes on programming in summer school on a Commodore 64. In college I got all A’s in CSI courses. The funny thing is my brother sold my computer, so I never consistently had a computer at home. We had an apple lab in Jr. High briefly. Yet my interest in this field never subsided neither did my interest in Economics. I sound like the poster child for nerds but truthfully I never was. I was always outspoken often being disciplined and was not encouraged to pursue my interests seriously even once, yet I manage to find my way back in this field which has become an industry. Second point, I am not Caucasian or male, the bottom line is that Marketing statistics are limited to just that, they are not absolutes or gospel. They are just to give a general idea of what areas may need more encouragement to increase participation or less.
Statistics are circumstantial because what is true today could easily reverse or differ tomorrow because of circumstance. Interests should always be pursued and innovations are always relevant. Technology does in fact fill a void, assist students, households, and businesses of all sizes functions with greater efficiency.

*Statistical information gathered from miscellaneous surfing and the Center for Media Research

Article on Affordable PC search results:,13828,2910317,00.html


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