ITs on the Radio

IT is redefining RADIO as we know IT: From Satellite to WebRadio to PodCasting to Audio Blogging IT is bringing a new form of Broadcasting to the world.

Why is this happening you may wonder, what's wrong with good old fashion radio? Nothing as a matter a fact the history of the first FM station is a complex and sordid one but in the end little has changed since RCA first went public with America's FM radio waves.

Generations since then have known only a change in programming to keep listeners listening and to create and maintain a nitch for itself parallel to television.

The reality is that we have the technology and experience to do more for radio than Tivo has done for television.

The FCC in its own way has actually catapulted this revolutionary evolution by mandating its digital compliance laws for all networks both public and private both radio and television. By 2010 every company that has broadcast programming station must convert or die.

Public Broadcasting so far has been the hardest hit with this new policy but and while the FCC is less known for its activism than its policies on the freedom of speech the force to convert is bringing out the best not only to broadcasting stations but to IT development and finally membership support.

This a corner stone in the history of electronics. For those companies looking to apply some real vision to their conversion requirements you the listener are the most likely to benefit from the advancements. As you will be able to enjoy more control and variety in your daily news and entertainment.

Not to mention that the biggest change of all is one that facilitates global access. Now anyone, anywhere can enjoy radio programs 24 hours a day around the world. Most companies are on the move and it is slated that these new radio broadcasts will be accessible not only from your car radio or home receiver but from your PC. Likewise because all transmissions will have some method of MP3 file transmission everyone will be able to selectively use mobile devices to take their shows on the road.

The most interesting change I have seen arise recently in newer car stereos are that the traditional tape and cd player option is being modified for satellite connectivity and MP3. Toyota's Scion and Kia's new Sportage are two such manufacturers looking to keep IT in the car and on the road.

XM is currently dominating the Satellite market but there are many more companies coming our way.

Web Radio is now available at such web sites as KCLAFM, KTSTFM,KLASFM, and KMAXAM.

PodCasting which is by far the most facinating development for the layman can be found at such web sites as Media Burn. Pod Casting is for everyone that's the biggest attraction. You don't need to spend more than $200 to be your own Pod Cast Guru! Because Pod Casting is so affordable for unlimited use its also the most likely web broadcasting tool to remain free of advertising and free of subscription fees.

Finally, Audio Blogging which may be find at weblog hosts like this one www.blogger.com. This tool allows user interface via telephone submissions. You call in and record your message usually about 1 minute in length allowed at this time and by the end of the prompts your recording is available for listening at your blog url within 30 seconds. This tool makes your blog more interesting, allows the publisher to be effective in the moment and also enables the same world wide accessibility with extra purchases required because you can send an publish from your cell phone.

This of course is only the beginning of more creative freedom of access and speech around the world 24 hours a day!

Apple's IPOD of course deserve much thanks because its popularity is bridging the consumer gap in a newsworthy manner. IPODS are for everyone and that's why everyone has one or is going to have one. Likewise the more MP3 files that contain the type of listening content for a more diverse audience is also going to increase not only the demand for IPODs but the value of them.

My prediction is that it will be even less time before companies like Yahoo! begin incorporating broadcasting technologies to their user services.

TOP 5 REASONS FOR ESTABLISHING NEW FORMS OF RADIO FEEDS?

1. Increased broadcasting range from local audiences to regional, national, and world wide
2. FCC Free ~ remember R.E.M.'s hit "radio free Europe"? Imagine Radio shows and broadcasted programs complete free from restraint or legistlation. This means no censorship or limitation to content which cannot be controlled by any government anywhere.
3. Affordability means less advertising interruptions and or more affordable ad spots.
4. Longevity ~ because the digital convergence insistence by the FCC has put many small or non profit broadcasting companies in a financial bind this technology option will make it possible for these same companies to thrive on into the future.
5. Increased employment in broadcasting and production because of the diversity to attract and respond to broader audience listening demands.

Like all things media there remains only a few ways to generate revenue:

-subscriptions
-advertising
-fundraising or donations

The good news is world wide accessibility increases and maximizes audience growth potential. This in conjunction with lower overhead expenses means more profitability by sheer volume compensation.

Had enough and wanna do it yourself?

Try Blogger for audio blogging set up its already in place all you need to do is click on the appropriate buttons to have audio blogging options at your weblog.

How to create your PodCast may be found at: www.digitalconnectmag.com in the article "Podcasting to the world" by Bradley Baymack Under " How to build the secret to solutions - 8/05 edition

Got any more to add, did I miss a spot, did I leave out a better source? Let me know leave you comments for me in the comment link below.